DSQUARED2. DEAN & DAN
DEAN AND DAN CATEN TAKE DARIA CAMPING IN THE DSQUARED² SPRING/SUMMER 2010 ADVERTISING CAMPAIGN, AND RETURN TO THEIR NATIVE ROOTS, DEEP IN THE BOREAL FOREST OF CANADA. Milano, 2010 - "Let's go Camping! Deep in the Boreal Forest of Canada": with this motto the iconic designer duo, Dean and Dan Caten, return to the Canadian wilderness and pay homage to their home and native beginnings. Dsquared²'s love for honest and harmonious moments is captured by photographers Mert Alas and Marcus Piggot who, for the third season, focus a sensual lens on their ever-expanding and fun-loving creations. But this is camping with a twist. This time the globe's bon vivants of innovative style venture away from the city and back to nature. Embraced both by sunshiny days and by the quietness of the night forest, the Canadian-born Daria Werbowy is the perfect icon for this theme. Mert and Marcus lead us to a campsite deep in Canada's boreal forest where, under the brilliant northern lights, we encounter Daria who is flanked by three attentive scouts, who are all more than willing to help improve her pathfinding skills. What emerges is not just the sartorial beauty of Dsquared² in the nocturnal realm of the Canadian northlands, but a true declaration of love and gratitude for Canada. Daria was chosen for this campaign because not only is she is a world class beauty, but she is also a Canadian icon. It was Daria who, in September 2009, presented the Walk of Fame award to the designer twins. Daria was a fitting choice because, just the year before, she herself was awarded a star on the Walk of Fame. "We are all proud to be Canadian, it's a great honour to have Daria star in our campaign under the great northern lights of our native homeland – a frontier that we are still exploring." – state Dean and Dan Caten.