BCBG Max Azria’s 2010 Spring/Summer Advertising Campaign. The spring/summer campaign for BCBG Max Azria has been released and get ready because it’s an interesting one. Photographer Raymond Meier shot models Anastasia Kuznetsova and Kristy Kaurova floating around in colourful BCBG frocks on a white background and it all got slapped together. Max Azria (born January 1, 1949) is a French fashion designer of Tunisian descent who founded the contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO of BCBGMAXAZRIA Group, a global fashion house that encompasses over 22 brands. He is based in Los Angeles. Born in Sfax, Tunisia, Azria began his fashion career in Paris, France, where he designed a line for nearly 11 years before moving to Los Angeles, California, in 1981. Azria launched BCBGMAXAZRIA in 1989. BCBGMAXAZRIA is named for the French phrase "bon chic, bon genre" a Parisian slang meaning "good style, good attitude". http://www.bcbg.com/home/index.jsp

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