SAO PAULO FASHION WEEK. ALEXANDRE HERCHCOVITCH
It comes as no surprise that Alexandre Herchcovitch drew the spotlight for Fall/Winter 2010 Sao Paulo Fashion Week, where he presented his mens and womenswear collections. What baffles me though, is how one mind can produce such contrasting thoughts simultaneously. Herchcovitch’s womenswear was beaming with cultural references of nomadic/gypsy lifestyles juxtaposed against a royal divinity of a Cleopatric power and beauty. While his menswear presentation had a much darker influence, perhaps drawn from a universal celebration best known from its Mexican roots, “Dia de los Muertes”. The face painting was a direct reference of that for me, and looking into it a bit more deeply I can hypothesize that the color palette came from there as well, though his hues did take on a deeper, darker temperament. Alexandre Herchcovitch is a designer who is able to transform classic into modern, simple into glamourous, easy into complex. His designs have been sent down the runways of New York, Paris, London and São Paulo Fashion Weeks. Best known for avant-garde designs and eclectic prints, his trademark skulls became an icon of Brazilian youth in the nineties. Changing the way the world thinks about Brazilian fashion, coupled with his new Japanese store and concessions in New York, Herchcovitch is fast becoming a big and serious name in the fashion world.